“Nos complace dar la bienvenida a la Sra. Fernández para liderar el empeño de ventas en Latinoamérica a la vez que continuamos creciendo el equipo en esa región y afianzamos nuestra presencia global”, dijo Frank Yongfu Xie, vicepresidente ejecutivo de Layn Corp. ” La Sra. Fernández tiene una gran experiencia en la industria y el conocimiento necesario para expandir el reconocimiento y las ventas de nuestros ingredientes, particularmente en América Latina y otras regiones donde estamos experimentando un rápido crecimiento.”

Según Mintel, en el 2017 América Latina representó el 17 por ciento de los lanzamientos de productos de alimentos y bebidas a nivel mundial con stevia. Se espera que la región continúe su rápido crecimiento, en parte debido a las estrictas políticas impositivas en ciertos países y al aumento de la demanda de alternativas al azúcar.

El equipo de Layn Latinoamérica está compuesto por expertos líderes en la industria que poseen un gran conocimiento y comprensión del mercado local. El personal experto, junto con la nueva base de cultivo de stevia de Layn en Guatemala, reafirma el continuo compromiso de Layn en proporcionar a sus clientes las soluciones solicitadas, basadas en extractos de plantas. Su expansión en Latinoamérica permite a Layn tener cosechas múltiples de stevia cada año e mantener un nuevo abastecimiento estratégico de stevia.

“Estoy entusiasmada de unirme a Layn en este momento crucial en el negocio de los edulcorantes”, dijo la Sra. Fernández. “La reducción del azúcar y las alternativas naturales están promoviendo una gran demanda, y me complace trabajar con el equipo para dar a conocer al mercado Layn como uno de los principales líderes mundiales en la tecnología de los edulcorantes y las soluciones adaptadas al gusto del cliente”.

Para conectar y colaborar con los clientes, Layn participará en dos eventos en el mercado de América Latina: Food Ingredients South America en Sao Paulo, Brasil del 21 al 23 de agosto, stand #13-32, y Food Technology Summit en Miguel Hidalgo, México, el 26 y 27 de septiembre, stand #14-33.

Acerca de Layn Corp:
Layn Corp., líder mundial en la producción vertical e integrada de edulcorantes, sabores y productos botánicos de calidad premium. Fundada en 1995, Layn fue pionera en la industria natural de edulcorantes de alta potencia y ha estado innovando con sus ingredientes innovadores durante más de dos décadas. Los ingredientes de Layn están diseñados exclusivamente para satisfacer las necesidades de los fabricantes mundiales de alimentos, bebidas y nutracéuticos. Su portafolio de productos: fruto del monje, extractos de stevia y otros botánicos funcionales, ofrecen perfiles de sabor excelentes, focalizados en sostenibilidad además de formulaciones patentadas para satisfacer una amplia gama de aplicaciones específicas. Visita a www.layncorp.com.

# # #

Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

“We are pleased to welcome Ms. Fernandez to help lead sales efforts as we continue to grow our team in Latin America and build our global presence,” said Frank Yongfu Xie, executive VP of Layn Corp. “She has deep industry experience, and the knowledge and expertise needed to expand awareness and sales of our ingredients, particularly in Latin America and other regions where we are seeing explosive growth.”

According to Mintel, in 2017 Latin America accounted for 17 percent of global food and beverage product launches featuring stevia. The region is expected to continue its rapid growth in part due to stringent taxation policies in certain countries, and increased demand for sugar alternatives. Layn’s globally staffed Latin America team is comprised of industry-leading experts that have a vast amount of regional knowledge and understanding of the market. The experienced staff, coupled with Layn’s new stevia cultivation base in Guatemala, demonstrates its continued commitment to provide its customers in the region with the specific plant-based solutions they require. Its expansion in Latin America allows Layn to have multiple stevia harvests each year, and maintain a fresh supply of the natural sweetener.

“I am excited to join Layn at this pivotal time in the sweetener space,” said Ms. Fernandez. “Sugar reduction and natural alternatives are driving significant demand, and I am pleased to work with the team to expand awareness of Layn’s position as one of the world’s leading suppliers of advanced sweetener technology and custom solutions.”

To engage and meet customers, Layn will participate in two shows in the Latin America market – Food Ingredients South America in Sao Paulo, Brazil Aug. 21-23, booth #13-32, and the Food Technology Summit in Miguel Hidalgo, Mexico Sept. 26-27, booth #14-33.

About Layn Corp:
Layn Corp. is a global leader in the vertically integrated production of premium-quality, plant-based sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-potency sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

# # #

PR Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

The partnership with Jia enables Layn to extend its leadership in stevia production to Guatemala and further expand into greater Latin America. Layn and Jia share a commitment to social responsibility, transparency and ensuring a sustainable supply of stevia. With plantations on both sides of the world, Layn will have multiple seasons of harvest throughout the year, thereby improving supply yield and decreasing stevia leaf production costs.

“Layn and Jia’s combined R&D strengths and expertise in farming and manufacturing, along with Jia’s presence and reputation in Latin America, will allow us to better serve the region, and jointly deliver more advanced sweetener solutions,” said Elaine Yu, president of Layn USA. “Jia’s rapid prototype development capabilities will further our ability to develop ingredients and proprietary blends tailored perfectly for specific customer needs and applications.”

To learn more about Layn’s expansion in LATAM, and its portfolio of high-intensity and proprietary natural sweeteners, find them at the Food & Technology Summit and Expo 2017, booth #1436 or at SupplySide West, booth #CC142-C.

About Layn Corp:
Layn Corp. is a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-intensity sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and pharmaceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

About Jia
Jia is a company that specializes in applications of high intensity sweeteners through its proprietary sweetener solutions system. Jia has developed advanced agronomic capabilities with stevia – one of the key ingredients of its sweetener solutions. Its range of products is primarily targeted to direct consumers, the food industry and the restaurant and hospitality markets. Jia has a strong philosophy that drives its work: “inspiring small changes that inspire global wellbeing”. Jia is transforming global wellness by collaborating with its clients to sweeten products responsibly.

# # #

Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

The Global Innovation Center brings together leading industry scientists and experts to support Layn’s ongoing commitment to the discovery of new innovations in sweetener and flavor systems, technologies and formulations. The Center conducts ongoing research and provides formulation and lab support to food, beverage and pharmaceutical manufacturers around the world.

Layn’s new production facility nearly quadruples its current production capacity, further improves product quality, and decreases production costs. The facility is located in Guangxi, China – the agricultural center of monk fruit and sweet blackberry leaf crops. Layn is uniquely positioned as a global leader in the high-intensity sweetener market, and the new facility enables it to better manage the supply chain, and meet increased demand for quality ingredients.

“As a leading pioneer in the high-intensity, natural sweetener industry for over two decades, we’ve seen a significant increase in demand from our international customer base,” said Elaine Yu, President of Layn USA. “In today’s environment of strict government regulation and consumer expectations regarding quality, transparency and sustainability, it is paramount that we continue to provide the best sweetener solutions today, and constantly drive innovation for tomorrow.“

With a focus on proprietary blends, the production facility uses state-of-the-art technology and equipment to offer improved quality, yield, waste reduction and sustainability. Combined with an increase in research and innovation, Layn is able to more consistently deliver industry-leading, quality ingredients at a competitive price.

About Layn Corp:
Layn Corp. is a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-intensity sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and pharmaceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

# # #

Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

“Our new European office and logistics center places us in a strategic location as we expand globally, and continue to drive sweetener innovation and uphold our commitments to sustainability in monk fruit and stevia production,” said Luca Pennestri, president of Layn Europe. “We are also proud to have a strong presence here, as we work with industry and governments to help in Europe’s sugar reduction efforts and fight against obesity and sugar-related health problems.“

Layn was the first supplier of monk fruit in Europe, and the first to apply for EFSA certification of the ingredient. As it works to build a solid network of EU distributors and customers, Layn’s presence there will enable it to more easily align with some of the biggest players in the food & beverage industry with facilities in Europe. The new office will also allow more streamlined collaboration with EU-based global procurement.

“Together with Layn headquarters in Asia, and Layn USA overseeing the Americas, the opening of Layn Europe truly makes us a global company,” said Frank Yongfu, executive VP of Layn Corp. “This, coupled with our commitment to R&D efforts, as seen with our newly developed Global Innovation Center in Shanghai, China, affords us the unique capability and deep experience to meet the varying needs of our worldwide accounts. We are investing in the future of sugar reduction and our lab is committed to developing innovative ways to reduce sugar with all products in our portfolio.”

To learn more about Layn’s efforts in Europe, and its portfolio of high-intensity and proprietary natural sweeteners, visit them at stand #82 at Food Matters Live in London November 21-23, and #H30 at Food Ingredients Europe in Frankfurt November 28-30.

About Layn Corp:
Layn Corp. is a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-intensity sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

# # #

Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

The company will have Alex Woo, Technical Director at Layn USA and industry expert, leading the conversation. Mr. Woo will host four sessions on the top sugar reduction tools and techniques, and provide insights into the future of sweetener innovation. The sessions will be held in the Layn Booth (#3528) at the following times:

Friday, March 9th
11:00am
1:00pm

Saturday, March 10th
11:00am
1:00pm

For over 25 years, Layn has advanced its R&D, and developed agriculture and production methods to improve the quality, harvest yield and taste profiles of stevia and monk fruit.

Visit Layn at booth #3528 to learn more about the extensive plant-based product offering and see how it meets varying application needs.

An industry pioneer, Layn continues to introduce new tools and technologies for sweetener customization. The company will launch its new branding, and will be sampling two different sweet solutions each day of the expo.

Attendees are encouraged to vist Layn at Engredea to find out more about what sets Layn apart as a leader in plant-based sweeteners, and its commitment to creating a healthier future.

Visit Layn at booth #3528 at Engredea, or see www.layncorp.com.

# # #
About Layn Corp:
Layn Corp. is a global leader in the vertically integrated production of premium-quality, plant-based sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the plant-based, high-potency sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

# # #

Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

Cutting-Edge Research and Development

Layn has a dedicated team, including three PhDs and eight professional agronomists that oversee its agriculture program. It commits 2 percent of its annual revenue to go directly back into the agriculture program on a long-term basis. Specific research programs take place in a 2,000 sq. meter greenhouse ensuring that they can conduct the agriculture research year-round. Monk fruit research includes investigating ways to increase both overall yield, and increase MogV levels. Additional research projects are underway to help lead improved taste profiles and other product innovations. Layn partners and customers are invited to tour its 4,000 sq. meter small-scale demonstration farm to get in-person experience with the program. Layn works directly with East China University of Science and Technology for research and to help to validate its cutting-edge science and viability of its agricultural practices.

Extending Annual Harvests

Layn begins with optimization of quality seedlings. It goes beyond simply acquiring seedlings from growers, and instead is deeply involved in seedling-improvement research and education. Layn’s Second Harvest initiative has enabled the company to increase crops from one to two harvests per year, and is moving into commercialization, which will further increase and stabilize the fruit supply. Previously, Layn was able to plant only in March, and harvest in October. Now, planting takes place in March and October, yielding harvests in both Autumn and Summer. This initiative doubles yield and helps to ensure a continuous supply.

Expanding Cultivation Regions

Previously, there were industry concerns about monk fruit supply chain because it grows only in one region of China (Guilin) and produced only one harvest per year. Layn is expanding cultivation to neighboring provinces that are identified as having similar environment and climate to Guilin. Pilot programs have been conducted, and validated that the fruit quality and yield in these other regions are similar to that in Guilin.

Supporting Local Farmers

Layn works to support 4,000 farming families for monk fruit, and over 2,500 families for stevia leaf. It provides extensive training programs for local farmers, and has developed standardized cultivation process procedure guides. It has programs in place to assist low-income farm families.

Improving Preservation Techniques

Layn has also introduced improved freezing capabilities and increased storage capacity enabling it to store more fruit longer, and preserve a full year supply. This additional step further ensures more stability in the monk fruit supply chain. Improving its storage and preservation capabilities supports scaled up cultivation and additional yields.

About Layn Corp:

Layn Corp. is a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-intensity sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

# # #

Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

“Our new European office and logistics center places us in a strategic location as we expand globally, and continue to drive sweetener innovation and uphold our commitments to sustainability in monk fruit and stevia production,” said Luca Pennestri, president of Layn Europe. “We are also proud to have a strong presence here, as we work with industry and governments to help in Europe’s sugar reduction efforts and fight against obesity and sugar-related health problems.“

Layn was the first supplier of monk fruit in Europe, and the first to apply for EFSA certification of the ingredient. As it works to build a solid network of EU distributors and customers, Layn’s presence there will enable it to more easily align with some of the biggest players in the food & beverage industry with facilities in Europe. The new office will also allow more streamlined collaboration with EU-based global procurement.

“Together with Layn headquarters in Asia, and Layn USA overseeing the Americas, the opening of Layn Europe truly makes us a global company,” said Frank Yongfu, executive VP of Layn Corp. “This, coupled with our commitment to R&D efforts, as seen with our newly developed Global Innovation Center in Shanghai, China, affords us the unique capability and deep experience to meet the varying needs of our worldwide accounts. We are investing in the future of sugar reduction and our lab is committed to developing innovative ways to reduce sugar with all products in our portfolio.”

To learn more about Layn’s efforts in Europe, and its portfolio of high-intensity and proprietary natural sweeteners, visit them at stand #82 at Food Matters Live in London November 21-23, and #H30 at Food Ingredients Europe in Frankfurt November 28-30.

About Layn Corp:

Layn Corp. is a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-intensity sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

# # #

Contact:
Heidi Rosenberg
Senior Public Relations Counsel
48 Market St., Suite 300
Salt Lake City, UT 84101
Direct: 385-222-7043
Cell: 435-841-2171
[email protected]

“We are pleased to welcome Ms. Fernandez to help lead sales efforts as we continue to grow our team in Latin America and build our global presence,” said Frank Yongfu Xie, executive VP of Layn Corp. “She has deep industry experience, and the knowledge and expertise needed to expand awareness and sales of our ingredients, particularly in Latin America and other regions where we are seeing explosive growth.”

According to Mintel, in 2017 Latin America accounted for 17 percent of global food and beverage product launches featuring stevia. The region is expected to continue its rapid growth in part due to stringent taxation policies in certain countries, and increased demand for sugar alternatives. Layn’s globally staffed Latin America team is comprised of industry-leading experts that have a vast amount of regional knowledge and understanding of the market. The experienced staff, coupled with Layn’s new stevia cultivation base in Guatemala, demonstrates its continued commitment to provide its customers in the region with the specific plant-based solutions they require. Its expansion in Latin America allows Layn to have multiple stevia harvests each year, and maintain a fresh supply of the natural sweetener.

“I am excited to join Layn at this pivotal time in the sweetener space,” said Ms. Fernandez. “Sugar reduction and natural alternatives are driving significant demand, and I am pleased to work with the team to expand awareness of Layn’s position as one of the world’s leading suppliers of advanced sweetener technology and custom solutions.”

To engage and meet customers, Layn will participate in two shows in the Latin America market – Food Ingredients South America in Sao Paulo, Brazil Aug. 21-23, booth #13-32, and the Food Technology Summit in Miguel Hidalgo, Mexico Sept. 26-27, booth #14-33.

About Layn Corp:

Layn Corp. is a global leader in the vertically integrated production of premium-quality, plant-based sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-potency sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

PR Contact:
Heidi Rosenberg
Public Relations Counsel
48 Market St., Suite 300
Salt Lake City, UT 84101
direct: 385-222-7043
cell: 435-841-2171
[email protected]

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