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Layn Opens Strategic New Location in Europe to Help Support Global Growth in Natural Sweetener Innovation

SAVONA, Italy, Nov. 21, 2017 – Layn Corp., a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors, and botanicals, today announced the opening of its European office in Savona, on the northwest coast of Italy.

“Our new European office and logistics center places us in a strategic location as we expand globally, and continue to drive sweetener innovation and uphold our commitments to sustainability in monk fruit and stevia production,” said Luca Pennestri, president of Layn Europe. “We are also proud to have a strong presence here, as we work with industry and governments to help in Europe’s sugar reduction efforts and fight against obesity and sugar-related health problems.“

Layn was the first supplier of monk fruit in Europe, and the first to apply for EFSA certification of the ingredient. As it works to build a solid network of EU distributors and customers, Layn’s presence there will enable it to more easily align with some of the biggest players in the food & beverage industry with facilities in Europe. The new office will also allow more streamlined collaboration with EU-based global procurement.

“Together with Layn headquarters in Asia, and Layn USA overseeing the Americas, the opening of Layn Europe truly makes us a global company,” said Frank Yongfu, executive VP of Layn Corp. “This, coupled with our commitment to R&D efforts, as seen with our newly developed Global Innovation Center in Shanghai, China, affords us the unique capability and deep experience to meet the varying needs of our worldwide accounts. We are investing in the future of sugar reduction and our lab is committed to developing innovative ways to reduce sugar with all products in our portfolio.”

To learn more about Layn’s efforts in Europe, and its portfolio of high-intensity and proprietary natural sweeteners, visit them at stand #82 at Food Matters Live in London November 21-23, and #H30 at Food Ingredients Europe in Frankfurt November 28-30.

About Layn Corp:
Layn Corp. is a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-intensity sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

# # #

Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

 

Layn Invites Attendees to Educational Sessions on the “Future Taste of Sweet” at Engredea Tradeshow in Anaheim

NEWPORT BEACH, Calif., February 28, 2018 – Layn Corp., a global leader in the vertically integrated production of premium-quality, plant-based sweeteners, flavors, and botanicals will be launching a new look and hosting four separate educational sessions on “The Future Taste of Sweet” in their booth at the Engredea conference in Anaheim, CA March 9-11, 2018.

The company will have Alex Woo, Technical Director at Layn USA and industry expert, leading the conversation. Mr. Woo will host four sessions on the top sugar reduction tools and techniques, and provide insights into the future of sweetener innovation. The sessions will be held in the Layn Booth (#3528) at the following times:

Friday, March 9th
11:00am
1:00pm

Saturday, March 10th
11:00am
1:00pm

For over 25 years, Layn has advanced its R&D, and developed agriculture and production methods to improve the quality, harvest yield and taste profiles of stevia and monk fruit.

Visit Layn at booth #3528 to learn more about the extensive plant-based product offering and see how it meets varying application needs.

An industry pioneer, Layn continues to introduce new tools and technologies for sweetener customization. The company will launch its new branding, and will be sampling two different sweet solutions each day of the expo.

Attendees are encouraged to vist Layn at Engredea to find out more about what sets Layn apart as a leader in plant-based sweeteners, and its commitment to creating a healthier future.

Visit Layn at booth #3528 at Engredea, or see www.layncorp.com.

# # #
About Layn Corp:
Layn Corp. is a global leader in the vertically integrated production of premium-quality, plant-based sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the plant-based, high-potency sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

# # #

Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

 

Layn Sustainable Agriculture Programs Benefit Product Quality, Supply Chain, Environment, Farmers and Local Communities

NEWPORT BEACH, Calif., – Layn Corp., a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors, and botanicals, today unveiled details about its sustainability and agriculture programs.

Layn’s cutting-edge agriculture methods work to increase stevia and monk fruit yields considerably, help preserve the environment, and provide economic and social benefits to local farm families, and surrounding communities. For over 17 years, Layn has continuously enforced sustainability and best practices in agriculture. Prior to starting the extraction business, Layn’s founders had over 20 years of personal experience growing and trading monk fruit and ginkgo biloba. Today, the company unveiled details about its programs and initiatives that reinforce its unwavering commitment to sustainability and agricultural best practices.

Cutting-Edge Research and Development

Layn has a dedicated team, including three PhDs and eight professional agronomists that oversee its agriculture program. It commits 2 percent of its annual revenue to go directly back into the agriculture program on a long-term basis. Specific research programs take place in a 2,000 sq. meter greenhouse ensuring that they can conduct the agriculture research year-round. Monk fruit research includes investigating ways to increase both overall yield, and increase MogV levels. Additional research projects are underway to help lead improved taste profiles and other product innovations. Layn partners and customers are invited to tour its 4,000 sq. meter small-scale demonstration farm to get in-person experience with the program. Layn works directly with East China University of Science and Technology for research and to help to validate its cutting-edge science and viability of its agricultural practices.

Extending Annual Harvests

Layn begins with optimization of quality seedlings. It goes beyond simply acquiring seedlings from growers, and instead is deeply involved in seedling-improvement research and education. Layn’s Second Harvest initiative has enabled the company to increase crops from one to two harvests per year, and is moving into commercialization, which will further increase and stabilize the fruit supply. Previously, Layn was able to plant only in March, and harvest in October. Now, planting takes place in March and October, yielding harvests in both Autumn and Summer. This initiative doubles yield and helps to ensure a continuous supply.

Expanding Cultivation Regions

Previously, there were industry concerns about monk fruit supply chain because it grows only in one region of China (Guilin) and produced only one harvest per year. Layn is expanding cultivation to neighboring provinces that are identified as having similar environment and climate to Guilin. Pilot programs have been conducted, and validated that the fruit quality and yield in these other regions are similar to that in Guilin.

Supporting Local Farmers

Layn works to support 4,000 farming families for monk fruit, and over 2,500 families for stevia leaf. It provides extensive training programs for local farmers, and has developed standardized cultivation process procedure guides. It has programs in place to assist low-income farm families.

Improving Preservation Techniques

Layn has also introduced improved freezing capabilities and increased storage capacity enabling it to store more fruit longer, and preserve a full year supply. This additional step further ensures more stability in the monk fruit supply chain. Improving its storage and preservation capabilities supports scaled up cultivation and additional yields.

About Layn Corp:

Layn Corp. is a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-intensity sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

# # #

Contact:

Heidi Rosenberg

Senior Public Relations Counsel

48 Market St., Suite 300

Salt Lake City, UT 84101

Direct: 385-222-7043

Cell: 435-841-2171

[email protected]

 

Layn Opens Strategic New Location in Europe to Help Support Global Growth in Natural Sweetener Innovation

SAVONA, Italy, Nov. 21, 2017 – Layn Corp., a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors, and botanicals, today announced the opening of its European office in Savona, on the northwest coast of Italy.

“Our new European office and logistics center places us in a strategic location as we expand globally, and continue to drive sweetener innovation and uphold our commitments to sustainability in monk fruit and stevia production,” said Luca Pennestri, president of Layn Europe. “We are also proud to have a strong presence here, as we work with industry and governments to help in Europe’s sugar reduction efforts and fight against obesity and sugar-related health problems.“

 

Layn was the first supplier of monk fruit in Europe, and the first to apply for EFSA certification of the ingredient. As it works to build a solid network of EU distributors and customers, Layn’s presence there will enable it to more easily align with some of the biggest players in the food & beverage industry with facilities in Europe. The new office will also allow more streamlined collaboration with EU-based global procurement.

 

“Together with Layn headquarters in Asia, and Layn USA overseeing the Americas, the opening of Layn Europe truly makes us a global company,” said Frank Yongfu, executive VP of Layn Corp. “This, coupled with our commitment to R&D efforts, as seen with our newly developed Global Innovation Center in Shanghai, China, affords us the unique capability and deep experience to meet the varying needs of our worldwide accounts. We are investing in the future of sugar reduction and our lab is committed to developing innovative ways to reduce sugar with all products in our portfolio.”

 

To learn more about Layn’s efforts in Europe, and its portfolio of high-intensity and proprietary natural sweeteners, visit them at stand #82 at Food Matters Live in London November 21-23, and #H30 at Food Ingredients Europe in Frankfurt November 28-30.

 

About Layn Corp:

Layn Corp. is a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-intensity sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

 

# # #

 

Contact:
Heidi Rosenberg
Senior Public Relations Counsel
48 Market St., Suite 300
Salt Lake City, UT 84101
Direct: 385-222-7043
Cell: 435-841-2171
[email protected]

 

Layn Sets Up Sales, Marketing and Technical Team to Support Rapid Expansion in Latin America and Global Growth

NEWPORT BEACH, Calif., Feb. 6, 2018 – Layn Corp., a global leader in the vertically integrated production of premium-quality, plant-based sweeteners, flavors, and botanicals, today announced that it has set up a sales, marketing and technical team to support its rapid expansion in Latin America and globally. Mary Joe Fernandez has been appointed vice president of sales for the Americas and global accounts.

 

“We are pleased to welcome Ms. Fernandez to help lead sales efforts as we continue to grow our team in Latin America and build our global presence,” said Frank Yongfu Xie, executive VP of Layn Corp. “She has deep industry experience, and the knowledge and expertise needed to expand awareness and sales of our ingredients, particularly in Latin America and other regions where we are seeing explosive growth.”

 

According to Mintel, in 2017 Latin America accounted for 17 percent of global food and beverage product launches featuring stevia. The region is expected to continue its rapid growth in part due to stringent taxation policies in certain countries, and increased demand for sugar alternatives. Layn’s globally staffed Latin America team is comprised of industry-leading experts that have a vast amount of regional knowledge and understanding of the market. The experienced staff, coupled with Layn’s new stevia cultivation base in Guatemala, demonstrates its continued commitment to provide its customers in the region with the specific plant-based solutions they require. Its expansion in Latin America allows Layn to have multiple stevia harvests each year, and maintain a fresh supply of the natural sweetener.

 

“I am excited to join Layn at this pivotal time in the sweetener space,” said Ms. Fernandez. “Sugar reduction and natural alternatives are driving significant demand, and I am pleased to work with the team to expand awareness of Layn’s position as one of the world’s leading suppliers of advanced sweetener technology and custom solutions.”

To engage and meet customers, Layn will participate in two shows in the Latin America market – Food Ingredients South America in Sao Paulo, Brazil Aug. 21-23, booth #13-32, and the Food Technology Summit in Miguel Hidalgo, Mexico Sept. 26-27, booth #14-33.

 

About Layn Corp:

Layn Corp. is a global leader in the vertically integrated production of premium-quality, plant-based sweeteners, flavors and botanicals. Founded in 1995, Layn pioneered the natural high-potency sweetener industry, and has been advancing its innovative ingredients for over two decades. Layn’s ingredients are uniquely designed to meet the needs of global food, beverage and nutraceutical manufacturers. Its portfolio of monk fruit, stevia extracts and other functional botanicals, delivers superior taste profiles, a focus on sustainability, and proprietary formulations to satisfy a broad range of specific applications. Visit www.layncorp.com.

 

PR Contact:
Heidi Rosenberg
Public Relations Counsel
48 Market St., Suite 300
Salt Lake City, UT 84101
direct: 385-222-7043
cell: 435-841-2171
[email protected]

 

Monk fruit-stevia are still best for natural sugar reduction, says Layn

Monk fruit has overcome the scalability issues to be a solid contender for stevia’s natural sweetener crown. But the fruit’s higher price tag and stevia’s taste problem still means monk fruit-stevia blends are best, says Layn.

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Events

Petfood Forum
May 2-4, 2022
Kansas City, MO USA
(Booth# 1535)
NASC Annual Conference
June 7-9, 2022
St. Louis, MO USA
(Booth# TBD)
IFT Annual Meeting & Food Expo
July 11-13, 2022
Chicago, IL USA
(Booth# S4446)
SupplySide West
November 2-3, 2022
Las Vegas, NV USA
(Booth# 5065)
EuroTier
November 15-18, 2022
Hanover GERMANY
(Booth# TBD)
Food Ingredients Europe (FiE)
December 6-8 , 2022
Paris FRANCE
(Booth# 4.F177)
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