Pet ownership and pet ‘humanization’ are the two most important trends shaping development of the global market.

Increasing demand for premium quality products is driving leading manufacturers in the global pet nutrition market to use higher quality materials and ingredients.

Generation Z and millennial customers are increasingly adopting pets and following all the related fashions and trends about pets; demand plant-based pet nutrition products to be favorable.

Pet Foods Ingredient Trends

Diets higher in unsaturated fats
Algae meals and flax as Omega 3 sources
Trends support higher oxidative risks
Corn alternatives
Fresh meats and novel protein sources
Natural, Organic and Holistic

TruGro® by Layn® is committed to providing safe and efficacious natural, botanical ingredients and solutions to support pet health, and has a keen focus on the growing consumer demand for more natural, functional, healthy ingredients for pets.

Dogs

Main challenges for Dogs:

Lipid oxidation in pet food causes loss of nutritional values of the food as well as rejection by the pet trying to ingest it.

Metabolic oxidative processes influence most inflammatory conditions in pets. From dermatitis to IBD, one can find ROS at the onset or progress of the condition. Inflammation derives from the activation of specific pathways by external stimuli, or metabolic ROS build-up.

The digestive function depends on the integrity of intestinal structures. Nutrient absorption and thus growth, depends on villi and crypt status, and on barriers being undamaged. Barrier alterations may happen in acute or chronic gut pathology. When barrier function is altered, noxious substances and even microorganisms may cross it, creating inflammation or immunitary reactions in the intestine or beyond.

Our Products

THE BENEFICIAL EFFECT OF TruGro® AOX ON EXTENDING SHELF LIFE.

TruGro® AOX intends extending the shelf life of the pet nutrition. It provides improved anti-oxidation efficacy in a variety of fats & oils commonly used in such substrates.

THE BENEFICIAL EFFECT OF TruGro® CARE ON HEALTH AND WELLNESS SUPPORT

Layn Natural Ingredients has been recognized as a pre-qualified preferred supplier by NASC (National Animal Supply Council).

The program helps to ensure total quality confidence throughout the entire supply chain. This distinction provides leading pet brands with the assurance that TruGro® by Layn natural ingredient for pet supplements are of the highest quality.

TruGro® CARE platform provides brands with cutting edge botanical innovation for pet health supplements to provide dogs, cats and horses with functional health and wellness support, including:

> Powerful natural antioxidant capabilities
> Support for healthy inflammatory response
> Intestinal microbiome wellness
> Joint health
> Gut health
> Immune health

Ingredients: Citrus flavonoids, grape seed extract, pomegranate extract, green tea extract, green coffee bean extract, rosemary extracts, monk fruit extract, stevia extract, NHDC, sweet blackberry extract, rhodiola extract, ginkgo extract, epimedium, mango leaf extract, seaweed extract.

THE BENEFICIAL EFFECT OF TruGro® INTEGRITY ON IMPROVING PET WELFARE

TruGro® INTEGRITY is a natural platform that includes solutions based in polyphenol-rich botanical extracts, maintaining intestinal barrier function and health for improved animal welfare.

image
Source: Layn® proprietary research, 2020
image
THE BENEFICIAL EFFECT OF TruGro® RELIEF ON PET WELLNESS IMPROVEMENT

Cannabinoids platform that includes full-spectrum, broad spectrum or isolated CBD from organically grown hemp, contributing to improve pet wellness for a long and balanced life.

Cats

Main challenges for Cats:

The large intestine helps maintain fluid and electrolyte (salt) balance and absorb nutrients; it also temporarily stores feces and provides an environment for healthy intestinal bacteria. When the large intestine is damaged, noxious substances and even microorganisms may cross it, causing inflammation or immunitary reactions in the intestine; diarrhea often results.

Behavioral problems of cats: When behaviors are at or near the limits of normal, a more in-depth behavior assessment is needed to discuss realistic goals for what might be achieved, and how the behavior might be modified.

Abnormal repetitive behaviors in cats are derived from normal behaviors such as stalking, chasing, grooming, etc. These may be exacerbated by stress or anxiety such as alterations in relationships with people or other cats, or may be inadvertently aggravated by the owners either reinforcing or punishing the behavior (increasing conflict and anxiety).

Our Products

THE BENEFICIAL EFFECT OF TruGro® AOX ON EXTENDING SHELF LIFE.

TruGro® AOX intends extending the shelf life of the pet nutrition. It provides improved anti-oxidation efficacy in a variety of fats & oils commonly used in such substrates.

THE BENEFICIAL EFFECT OF TruGro® CARE ON HEALTH AND WELLNESS SUPPORT

Layn Natural Ingredients has been recognized as a pre-qualified preferred supplier by NASC (National Animal Supply Council).

The program helps to ensure total quality confidence throughout the entire supply chain. This distinction provides leading pet brands with the assurance that TruGro® by Layn® natural ingredient for pet supplements are of the highest quality.

TruGro® CARE platform provides brands with cutting edge botanical innovation for pet health supplements to provide dogs, cats and horses with functional health and wellness support, including:

> Powerful natural antioxidant capabilities
> Support for healthy inflammatory response
> Intestinal microbiome wellness
> Joint health
> Gut health
> Immune health

Ingredients: Citrus flavonoids, grape seed extract, pomegranate extract, green tea extract, green coffee bean extract, rosemary extracts, monk fruit extract, stevia extract, NHDC, sweet blackberry extract, rhodiola extract, ginkgo extract, epimedium, mango leaf extract, seaweed extract.

THE BENEFICIAL EFFECT OF TruGro® INTEGRITY ON IMPROVING PET WELFARE

TruGro® INTEGRITY is a natural platform that includes solutions based in polyphenol-rich botanical extracts, maintaining intestinal barrier function and health for improved animal welfare.

image
Source: Layn® proprietary research, 2020
image

Horses

Main challenges for Horses:

Altered intestinal permeability in horses is consequence of many processes. Specific causes of leaky gut range from dysbiosis due to diet changes or use of antimicrobials; acute and chronic inflammatory disease; and both mechanical and functional intestinal obstructions. These conditions alter permeability in several ways including disruption of normal blood flow to the intestine, increased production of proinflammatory cytokines, and disruption of the normal cell junctions. Consequences may include laminitis, weight loss and poor performance in mild cases. In severe cases, systemic inflammatory response syndrome, multiple organ dysfunction syndrome, or even death.

Our Products

THE BENEFICIAL EFFECT OF TruGro® AOX ON EXTENDING SHELF LIFE.

TruGro® AOX intends extending the shelf life of the pet nutrition. It provides improved anti-oxidation efficacy in a variety of fats & oils commonly used in such substrates.

THE BENEFICIAL EFFECT OF TruGro® CARE ON HEALTH AND WELLNESS SUPPORT

Layn Natural Ingredients has been recognized as a pre-qualified preferred supplier by NASC (National Animal Supply Council).

The program helps to ensure total quality confidence throughout the entire supply chain. This distinction provides leading pet brands with the assurance that TruGro® by Layn® natural ingredient for pet supplements are of the highest quality.

TruGro® CARE platform provides brands with cutting edge botanical innovation for pet health supplements to provide dogs, cats and horses with functional health and wellness support, including:

> Powerful natural antioxidant capabilities
> Support for healthy inflammatory response
> Intestinal microbiome wellness
> Joint health
> Gut health
> Immune health

Ingredients: Citrus flavonoids, grape seed extract, pomegranate extract, green tea extract, green coffee bean extract, rosemary extracts, monk fruit extract, stevia extract, NHDC, sweet blackberry extract, rhodiola extract, ginkgo extract, epimedium, mango leaf extract, seaweed extract.

THE BENEFICIAL EFFECT OF TruGro® INTEGRITY ON IMPROVING PET WELFARE

TruGro® INTEGRITY is a natural platform that includes solutions based in polyphenol-rich botanical extracts, maintaining intestinal barrier function and health for improved animal welfare.

image
Source: Layn® proprietary research, 2020
image
THE BENEFICIAL EFFECT OF TruGro® RELIEF ON PET WELLNESS IMPROVEMENT

Cannabinoids platform that includes full-spectrum, broad spectrum or isolated CBD from organically grown hemp, contributing to improve pet wellness for a long and balanced life.

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