Pet ownership and humanization are two key trends shaping development of the global pet food, treats and supplements market.
Increasing consumer demand for natural ingredients is driving leading manufacturers to source higher quality materials and ingredients.
Gen Z and millennials are increasingly adopting pets and driving trends, including plant-based nutrition for pets.
Pet Food Ingredient Trends
Plant-based vegan
TruGro® by Layn® provides safe, efficacious, functional, natural botanical ingredients and solutions to support pet health that today’s consumer demands.
Dogs
Main challenges for Dogs:
Lipid oxidation in pet food can result in loss of nutritional value and noticeable, off-putting rancidity, which can lead to both the consumer and pet rejecting the food.
Metabolic oxidative processes influence most inflammatory conditions in pets. From dermatitis to IBD, one can find ROS at the onset or progress of the condition. Inflammation derives from the activation of specific pathways by external stimuli, or metabolic ROS build-up.
The digestive function depends on the integrity of intestinal structures. Nutrient absorption and growth, depend on villi and crypt status, and also on barriers being undamaged. Barrier alterations may happen in acute or chronic gut pathology. When barrier function is altered, noxious substances and even microorganisms may cross it, creating inflammation or immunitary reactions in the intestine or beyond.
Our Products
TruGro® AOX+ is a potent, polyphenol-rich solution that delivers dual function benefit to support weight management and joint health, and also extends shelf life of pet nutrition products by protecting lipid ingredients in solid substrates from oxidation.
TruGro® AOX extends shelf life of pet nutrition products, providing natural, botanical antioxidant protection for a vast array of commonly used fats & oils across a variety of substrates.
Layn Natural Ingredients has been qualified as a preferred supplier by NASC (National Animal Supplement Council).
The NASC program helps to ensure total quality confidence throughout the entire supply chain for pet supplement manufacturers, by providing assurance that TruGro® natural ingredients for pet supplements are of the highest quality.
TruGro® CARE provides pet brands with cutting edge botanical innovation for pet health supplements to provide dogs, cats and horses with functional health and wellness support, including:
- Calming
- Gut health
- Joint health
- Skin allergies
- Digestive health
- Weight management
- Circulatory system health
- Weight management & Joint health
Cats
Main challenges for Cats:
The large intestine helps maintain fluid and electrolyte (salt) balance and absorb nutrients; it also temporarily stores feces and provides an environment for healthy intestinal bacteria. When the large intestine is damaged, noxious substances and even microorganisms may cross it, causing inflammation or immunitary reactions in the intestine; diarrhea often results.
Abnormal repetitive behaviors in cats are derived from normal behaviors such as stalking, chasing, grooming, etc. These may be exacerbated by stress or anxiety such as alterations in relationships with people or other cats, or may be inadvertently aggravated by the owners either reinforcing or punishing the behavior > (increasing conflict and anxiety).
Our Products
TruGro® AOX+ is a potent, polyphenol-rich solution that delivers dual function benefit to support weight management and joint health, and also extends shelf life of pet nutrition products by protecting lipid ingredients in solid substrates from oxidation.
TruGro® AOX extends shelf life of pet nutrition products, providing natural, botanical antioxidant protection for a vast array of commonly used fats & oils across a variety of substrates.
Layn Natural Ingredients has been qualified as a preferred supplier by NASC (National Animal Supplement Council).
The NASC program helps to ensure total quality confidence throughout the entire supply chain for pet supplement manufacturers, by providing assurance that TruGro® natural ingredients for pet supplements are of the highest quality.
TruGro® CARE provides pet brands with cutting edge botanical innovation for pet health supplements to provide dogs, cats and horses with functional health and wellness support, including:
- Calming
- Gut health
- Joint health
- Skin allergies
- Digestive health
- Weight management
- Circulatory system health
- Weight management & Joint health
Horses
Main challenges for Horses:
Altered intestinal permeability in horses is consequence of many processes. Specific causes of leaky gut range from dysbiosis due to diet changes or use of antimicrobials, acute and chronic inflammatory disease, and both mechanical and functional intestinal obstructions.
These conditions alter permeability in several ways including disruption of normal blood flow to the intestine, increased production of proinflammatory cytokines, and disruption of the normal cell junctions. Consequences may include laminitis, weight loss and poor performance in mild cases. In severe cases, systemic inflammatory response syndrome, multiple organ dysfunction syndrome, or even death.
Our Products
TruGro® AOX+ is a potent, polyphenol-rich solution that delivers dual function benefit to support weight management and joint health, and also extends shelf life of pet nutrition products by protecting lipid ingredients in solid substrates from oxidation.
TruGro® AOX extends shelf life of equine nutrition products, providing natural, botanical antioxidant protection for a vast array of commonly used fats & oils across a variety of substrates.
Layn Natural Ingredients has been qualified as a preferred supplier by NASC (National Animal Supplement Council).
The NASC program helps to ensure total quality confidence throughout the entire supply chain for pet supplement manufacturers, by providing assurance that TruGro® natural ingredients for pet supplements are of the highest quality.
TruGro® CARE provides pet brands with cutting edge botanical innovation for pet health supplements to provide dogs, cats and horses with functional health and wellness support, including:
- Calming
- Gut health
- Joint health
- Skin allergies
- Digestive health
- Weight management
- Circulatory system health
- Weight management & Joint health
