Demand for natural ingredients in animal feed and pet food is increasing as consumers desire clean, transparent labels. TruGro® is Layn Natural Ingredients’ fully dedicated business unit committed to the agronomy, production and innovation of science-backed polyphenol-rich extracts in a growing number of animal and pet nutrition applications.
Consumers are increasingly demanding meat and animal products from animals fed more natural diets, without antibiotics and synthetics.
62% place high importance on knowing the animal was fed a nutritious diet.
78% of consumers would pay more.
Source: United Soybean Board Animal Meal Study, December 2019.
Consumers are increasingly reading labels and demanding more natural, purposeful, healthy ingredients for themselves and for their furry friends.
70% of all U.S. households own a pet.1
52% of pet owners are influenced by natural ingredient claims.2
Sources: 1) American Pet Products Association: Pet Industry Market Size & Ownership Statistics 2020. 2) Pet Food Industry.com February 14, 2020; Beneo Survey; n=2500.
25 plus years of manufacturing excellence in botanical extraction
Specific functional solutions and single ingredients to achieve ultimate performance
Flexibility and customization
Consistent, standardized quality
Adherence to the International Code of Conduct across our supply chain and firm commitment to reducing our carbon footprint.
TruGro® solutions are globally supplied to our customers.
All TruGroⓇ natural ingredient solutions are functionally validated.
Layn Natural Ingredients supports more than 3000 farming families and communities.
The global pandemic has put health and wellness in the spotlight, and pet owners have expanded that focus to their pets. Consumers are increasingly looking for pet health and nutrition brands with natural ingredients that provide functional health support. “We are seeing increased demand for functional ingredient solutions featuring support for skin, digestion, circulation, bone strength, joint integrity and anxiety,” said Mary Joe Fernandez, global vice president of sales and business development for Layn Natural Ingredients, TruGro. “Most pets have specific health support requirements; increasingly pet owners are looking for more than just standard nutrients and are turning to products with ingredients that have been shown to support these needs.”Read More
(Nov 19 – WATTPoultry.com) Layn Natural Ingredients, one of the world’s largest innovators of natural botanical extract ingredients and solutions serving the biggest brands in food, beverage, nutraceutical, personal care, and pet & animal nutrition over 25 years, announces the addition of Dariusz Litwinienko to the TruGro by Layn team as European Animal Nutrition Sales & Business Development Director.Read More
(Oct 1 – Petfood Industry) Oxidation in pet food is an important topic as consumers are increasingly demanding healthier, higher quality food for pets. This scientifically supported white paper covers important findings for natural, botanical antioxidants to replace synthetic ingredients.Read More
(Aug 20 – WholeFoods Magazine) The pet supplement industry is robust, and has the power to withstand economic challenges, including the current economic downturn caused by COVID-19. Even during the economic crisis of 2008, dog and cat supplements sales did not decline, says Bill Bookout, President of the National Animal Supplement Council (NASC). The truth is, he says, people will do for their pets before they do for themselves.Read More
(Aug 17 – Food and Beverage Insider) Consumers are demanding more clean label ingredients in every type of product they consume. When formulating products with high fat and oil content, oxidation can occur rapidly—and left to their own devices, most fats and oils will unavoidably go rancid.Read More
(Feb 12 – Feed Navigator) Layn Corp is launching new botanical-based poultry feed additives and highlighting their role in broiler weight gain following a series of feeding trials.Read More
(Feb 09– Feedstuffs) Layn Corp., a global producer of natural animal nutrition ingredients, plant-based sweeteners and functional botanical extracts, introduced TruGro® MAX, a natural additive for animal feed that provides potent antioxidant support.Read More
(Jan 31 – All About Feed) Layn, producer of natural animal nutrition ingredients, plant-based sweeteners and functional botanical extracts, has introduced TruGro® MAX, a natural additive for animal feed that provides antioxidant support.Read More
(Jan 22 – Poultry Producer ) Layn Corp., a global producer of premium-quality, natural animal nutrition ingredients, plant-based sweeteners and functional botanical extracts, today introduced TruGro® MAX, a natural additive for animal feed that provides potent antioxidant support.Read More
(Jan 18 – Feed and Grain) Layn Corp., a global producer of premium-quality, natural animal nutrition ingredients, plant-based sweeteners and functional botanical extracts, today introduced TruGro® MAX, a natural additive for animal feed that provides potent antioxidant support.Read More
Speak with an expert about adding botanical ingredients to your pet and animal nutrition brand.