The global pandemic has put health and wellness in the spotlight, and pet owners have expanded that focus to their pets. Consumers are increasingly looking for pet health and nutrition brands with natural ingredients that provide functional health support. “We are seeing increased demand for functional ingredient solutions featuring support for skin, digestion, circulation, bone strength, joint integrity and anxiety,” said Mary Joe Fernandez, global vice president of sales and business development for Layn Natural Ingredients, TruGro. “Most pets have specific health support requirements; increasingly pet owners are looking for more than just standard nutrients and are turning to products with ingredients that have been shown to support these needs.”